How To Buy A Sign : summary
How To Buy A Sign : summary
1. Get yourself clear on what you want..
Do you need to identify your business? To promote it?
To enhance image? To direct or inform the public ? Or all of these?
You may need more than one, or a clever combination with the elements that work together without distracting from each other. A Good Sign person will make it work.
2. Know how much you are willing to budget to fulfill those purposes.
How much is it worth to you to get more clientele each month / year ?
What's your budget to make an Excellent public-image statement that will mark your premises with style.
You have to spend to make, so get the best value for your advertising dollar.
3. How long do you want the sign to last ?
. . . . . . . 5 to 10 to 20 years for main identifying signs;
. . . . . . . 1-2 yrs to inform about services & products on the secondary copy;
. . . . . . . 1 season to promote and keep your image fresh with posters and window lettering, off site advertising;
OR a week or month special for a quick boost in sales with posters, banners, flyers & ads.
4. Approach a sign professional. If you want quality, see if they've been in business for a while. Ask where you could drive by to see one of their signs that is more than 5 years old. Walk up to it and look for signs of good or bad workmanship and materials. Ask for references and follow them up. Ask about annual maintenance, cleaning, even for simple signs. Make sure you feel that they heard your ideas and wants.
With your clear ideas, their custom design should fill all your purposes and be cost effective in achieving your goals. This is where you start with Value for your money.
Be willing to pay for good design. A Sign is no good without good Design.
Keep your mind open to their ideas - They should know what will work best for You.
I have oodles of knowledge and passion for my craft and have been
creating signs designs for 26 years to bring my clients /employers / contracts satisfaction.
Do you want more business?
My designs and creative marketing skills Will Help bring More Business.
Do you want a deluxe looking entrance landmark ?
You'll be proud to pass by what I can design especially for you.
Do you want a Unique overall Design for your future or updated Signage System ?
I am The Signs Guy.
1. Get yourself clear on what you want..
Do you need to identify your business? To promote it?
To enhance image? To direct or inform the public ? Or all of these?
You may need more than one, or a clever combination with the elements that work together without distracting from each other. A Good Sign person will make it work.
2. Know how much you are willing to budget to fulfill those purposes.
How much is it worth to you to get more clientele each month / year ?
What's your budget to make an Excellent public-image statement that will mark your premises with style.
You have to spend to make, so get the best value for your advertising dollar.
3. How long do you want the sign to last ?
. . . . . . . 5 to 10 to 20 years for main identifying signs;
. . . . . . . 1-2 yrs to inform about services & products on the secondary copy;
. . . . . . . 1 season to promote and keep your image fresh with posters and window lettering, off site advertising;
OR a week or month special for a quick boost in sales with posters, banners, flyers & ads.
4. Approach a sign professional. If you want quality, see if they've been in business for a while. Ask where you could drive by to see one of their signs that is more than 5 years old. Walk up to it and look for signs of good or bad workmanship and materials. Ask for references and follow them up. Ask about annual maintenance, cleaning, even for simple signs. Make sure you feel that they heard your ideas and wants.
With your clear ideas, their custom design should fill all your purposes and be cost effective in achieving your goals. This is where you start with Value for your money.
Be willing to pay for good design. A Sign is no good without good Design.
Keep your mind open to their ideas - They should know what will work best for You.
I have oodles of knowledge and passion for my craft and have been
creating signs designs for 26 years to bring my clients /employers / contracts satisfaction.
Do you want more business?
My designs and creative marketing skills Will Help bring More Business.
Do you want a deluxe looking entrance landmark ?
You'll be proud to pass by what I can design especially for you.
Do you want a Unique overall Design for your future or updated Signage System ?
I am The Signs Guy.
posted by Cliff Perry at 01:25
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